In the beginning
In 2011, three drinking friends turned running friends lost their minds and committed to running a 100km ultra marathon. Classic mid-life crisis.
We had a crazy and worthy goal and were sure that the adventure would do us a lot of good, but there was one problem…
We weren’t very good at running.
…and hence, began our year long training that involved increased mileage – rain or shine – and countless mountain runs. However, we soon learned that running was just part of the equation. A healthier diet to power our middle-age bodies and efforts was crucial.
We trained, ate cleaner, fought through pains, became better runners and conquered a 100km in March of 2013. In addition to discovering what we are capable of both physically and mentally throughout the crazy journey, we also identified some pain points as runners in Taiwan.
Although running is a rapidly growing sport on the island, the selection of products catering to runners remains limited, especially for running foods. Whether it’s natural products for everyday clean diet, supplements or endurance-specific fuel, most of the options are either ridiculously pricey, chemically engineered or of sketchy origin.
Initially, we just wanted trustworthy and affordable superfoods for ourselves, but soon realized that runners of all levels have encountered the same problems.
Runivore was founded based on the mission to offer high-quality and natural superfoods that are great for runners as well as providing the nutritional balance for healthy living.
It’s that simple. We just want all runners to be the happiest runner they can be. Chia Seeds were the beginning, and our Chia on a Date Superfood Bar soon followed. Why chia seeds you ask?
Chia – Run like Tarahumara
We read “Born to Run” in 2010, and were mesmerized by the tales of this tribe of super runners and the legends and culture of ultra marathons. It also served as a big inspiration for our quest to become ultra runners ourselves.
Being the inexperienced runners that we were at the time, we tried out many of the concepts mentioned in the book, including barefoot running, minimalistic shoes, increased cadence…not all of them stuck, but we have continued to eat chia seeds.
Chia wasn’t so readily available back then, and we were finally able to get half a kilo from a family member living overseas. At the time, we were three casual runners that got together to run 10Ks on weekend mornings, but the first time we drank chia fresca before a run, we did 18km (from Ximen 西門 to Bitan碧潭 along the river) with a level of ease that we had never experienced before.
Of course in reality, chia on its own is not that miraculous, but the nutritional value it provides is without doubt critical to running performance and a big boost to overall well being.
Chia has become a staple of our daily diet, and as a race fuel, it has powered us through numerous mountain runs, marathons, ultras, ironman…WE EAT CHIA and RUN MOUNTAINS, that’s how we roll.
Relentless Forward Progress
We’ve finished our 100km run, and we’ve since started distributing our products beyond Taiwan to Hong Kong, Singapore, Malaysia, Thailand. We’ve also started selling online to our US fans. But our mission is just beginning. We continue to work on new energy and nutrition products that focus on the power whole foods can deliver to endurance athletes and people who live an active lifestyle. We continue to promote running as a life changing activity and a path towards a happier and healthier existence on our lovely planet.